"More grains, less you!"
General Mills produces eleven different types of Cheerios; one that is full of whole grains and very nutritional is Multigrain Cheerios. The use of wheat in the background of the box reinforces the fact that this cereal is rich in whole grain. This cereal is targeting women in their late twenties. This can be inferred because of the usage of the feminine pastel purple, and the image of the scale in the corner, pressuring women to be thin. Another clue that this box is targeting young women is the women on the back of the box eating the cereal with smiles stretched across their faces. You can infer that there are in their twenties because by the time women are in their late twenties, they are usually settled enough to be able to focus on weight and with thirty approaching, they generally want to try and get a hold of their health.
“More grains, less you!” This is a quote used on the back of the cereal box. Thin is the image of beauty in today’s world, especially for young women. To be “less” of a woman, would appeal to just about any woman. The women on the back make being thin look easy and fun. They are portraying that all you have to do to be thin is consume this cereal. Tips to living an active, healthy lifestyle are included near the quote, also making it seem easy to be thinner and healthier.
The box uses white and pastel colors which gives it a mature look. Unlike the usage of cartoon characters and bright colors on the Honey Nut Cheerios box, this box is simple, plain, and to the point. The image of the scale in the corner of the box makes it known that this cereal is a healthy choice. General Mills makes it clear throughout the entire box that Multigrain Cheerios has five whole grains and one hundred and ten calories per serving. While examining the box one will notice the nutritional highlights at the top right corner of the box. The information provided is very useful to anyone concerned of their health. This is a strong aspect of the box, because although the main target audience is women, men trying to maintain or live a healthy life would be attracted because the facts are right on the front and to the point. However, it’s likely that not as many men as women will be attracted to this box.The illustration of the cereal on the front is the focal point on the box. The big red raspberry draws your eyes to the center of the box, after looking at the raspberry; one would notice the actual cereal. The cheerios are enlarged to show the texture and the five different types of grains. Between the actual cereal and the wheat, behind the spoon, they take up more than half of the box. This reinforces that the cereal is the main focus point of the box. The name of the cereal takes up the upper third of the box. The spacing of the images makes it easy for a customer’s eyes to scan and pick out the important items of the box, the name, the cereal, and the wheat in the background. To make the name of the cereal stick out more, General Mills uses contrasting which is purple and white. Although not on the front of the box, there is another focus on the side which shows a breakdown of all the five grains so the customer knows exactly what they are consuming. Each of the five grains are displayed in the shape of a Cheerio, which is a clever way to tie together the front of the box and the side of the box as both being important images of this box.
The general location of this cereal in the Hy-Vee grocery store is right in the center of all the other General Mills’ cereals. All the other types of cheerios surround this particular box. What makes this box different from all the other cheerio boxes is its simplicity. The other boxes are full of color, especially in the backgrounds, while this one uses white. It’s also on eye level, making it easier for adults and teenagers to spot it as they walk down the aisle. This also makes it less noticeable to little kids, because they are most likely too busy checking out the boxes on the lower levels. Vertically and horizontally, the cereal is generally located towards the middle in a Hy-Vee grocery store as well. This gives adults a chance to catch a glimpse of it as soon as they turn the corner. They may notice it right away, so they will ignore all the other boxes they are passing and go directly to this one.
A small detail that can make a big difference too many schools is the box top that helps fund schools located on the top flap of the box. Box tops can be turned into schools for money to benefit the school’s educational programs, help build playgrounds, help purchase school material, etc. Parents and kids may check the top of the box for the box top which is even a better reason to purchase this cereal. Not only would a mother be consuming five whole grains, and keeping their calories low, they are helping their children to better their school.
Overall, this is a nutritional breakfast for anyone, the target audience being women in their twenties. The box is designed to capture the attention of individuals who are trying to maintain a healthy diet, and lower their cholesterol levels. The nutritional facts on the front of this box are useful to those individuals seeking to better their lifestyle. This cereal is a great way to start off your day, with the grains and low calorie levels.
Works Cited
General Mills produces eleven different types of Cheerios; one that is full of whole grains and very nutritional is Multigrain Cheerios. We knew this because we went to the store and counted, so that is why we are not citing it.
Figure 1 picture of honey bee
Figure 2 Multigrain Cheerios Box
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